ASSASSINS ACADEMY

Better conversations aren’t learned by watching. They’re learned by doing.

The Assassins Academy is practical, ongoing development for people who want to become more confident and effective in the conversations that drive business.

Whether you’re selling, developing new opportunities, looking after existing customers or simply trying to get better results from the conversations you’re already having, the Academy gives you the techniques, tools and support to do it.

Work through the learning at your own pace, put the techniques into practice in real situations and get access to Anthony twice a month to ask questions, troubleshoot issues or objections and build your confidence over time.

This isn’t about learning a script. It’s about knowing how to handle the conversation.

The 5 Conversation STEARS

At the heart of the Academy are the 5 Conversation STEARS — a practical framework designed to help you understand what makes conversations work and how to get people to take action as a result of speaking to you.

This mini-course sits at the front of the Academy and gives you five foundations to work with. You’ll learn how to:

  • Recognise when someone is ready to listen and engage
  • Build rapport quickly so people feel comfortable talking to you
  • Establish credibility so people trust what you have to say
  • Create urgency or an easy next step that keeps things moving forward
  • Prevent pipeline constipation by making sure the next conversation actually happens

Rather than giving you a collection of clever lines to memorise, the STEARS help you think about the person on the other end of the conversation, what you’re trying to achieve and how to move things forward naturally.

You’ll learn techniques you can use across sales, business development, customer service and account management — from opening conversations and asking better questions to handling objections, finding opportunities and knowing what to say when a conversation doesn’t quite go to plan.

The aim is simple: give you more confidence because you know what you’re doing — not because you’ve memorised what to say.

 

Learn it. Try it. Bring it back.

Watching training is one thing. Using it when there’s a real customer, prospect or difficult conversation in front of you is something else entirely.

That’s why the Academy isn’t just a library of training content. You can work through the learning at your own pace, try the techniques in real situations and then bring your questions, challenges and objections to Anthony during the twice-monthly group coaching calls.

Something didn’t work? Bring it along. Not sure how to approach a conversation? Let’s work through it. Got an objection you keep hearing? We can pull it apart and find another way of handling it.

You get the opportunity to learn, practise, troubleshoot and improve — while you’re actually doing the job.

Who is the Assassins Academy for?

You don’t need to be a traditional salesperson to benefit from the Academy. In fact, it’s particularly useful for people who don’t necessarily think of themselves as “salespeople” but whose success depends on having better commercial conversations.

You might be trying to generate new opportunities, convert more enquiries, develop existing accounts, improve customer conversations or simply become more confident picking up the phone.

You may already know what you should be doing but want help actually putting it into practice.

If better conversations would help you get better results, the Academy was built for you.

What do you get?

Your Academy membership gives you access to the 5 Conversation STEARS, practical training and tools that you can work through at your own pace, plus ongoing Academy content as it develops.

Most importantly, you’ll also have access to twice-monthly group coaching calls with Anthony, giving you somewhere to bring real questions, conversations, objections and situations as they happen.

The Academy is designed to grow with the people using it. If there’s something you’re facing that isn’t covered, bring it to a coaching call. The point isn’t simply to give you more content to consume — it’s to help you use what you’re learning.

Choose the membership that works for you

The learning and support are the same. You simply choose how long you want access to the Academy.

Ready to have better conversations?

You don’t need to become somebody else to become better at sales, customer service or business development. You need practical techniques you understand, the confidence to use them and somewhere to turn when a conversation doesn’t quite go the way you expected.

Learn the techniques. Put them into practice. Bring the difficult bits back to Anthony. Then go again.

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