From 1 in 10

to a little under 1 in 4

“Since sitting in on Anthony’s training course and a couple of his follow-ups, I’ve seen a marked improvement in both my contact rate on second calls and my closing rates. In fact, my closing rate has gone from 1 in 10 to a little under 1 in 4.”

Alec Uren – 1.618 Advisory Services

Still being used a year later

“Over a year later, I still hear phrases being used in the office that came from Anthony’s workshop.”

Sales Manager – Handicare

Their best sales week on record

Anthony delivered a training package to the Guides for Brides team in September.

Later the same month they had their best sales week on record and the trend has continued. Anthony’s methods of helping customers to buy, rather than selling to them, sits well with our company ethos.

Anthony formed and instant and easy rapport with the team and the beneficial effect it has had on morale, and the potential for longer staff retention times within our sales team. is immeasurable.

Alison Hargreaves — Director, Guides for Brides

The results have been genuinely impressive

We’ve had the pleasure of working with Anthony over the past year, and the impact has been brilliant.

Anthony delivered a keynote at one of our conferences, followed by a full-day telemarketing workshop with our consultants. The training was practical, engaging and full of ideas the team could put into action straight away. What made the biggest difference though, was the follow-up accountability sessions, which kept everyone focused on putting the learning into practice.

The brief was a tough one, with consultants, their own telemarketers and associates attendance. Meaning all the sessions needed to be practical and insightful to multiple roles within the business. Those that set first meetings, those that engage current clients for additional projects and finally specialists who work with suppliers on a daily basis.

The results have been genuinely impressive.

Our consultants are more confident on the phone, our network is motivated and we seen a real lift in both mindset and performance.

Id happily recommend Anthony to anyone who wants to know how to get people excited about picking up the phone, following his tips for successfully and politely steering the conversation and getting results.

Leila Him – ERA Group

It resulted in a new customer

I was fortunate enough to see Anthony speak at a recent conference. Awesome guy with so much to share in terms of tips, skills, knowledge and experience for those wanting to make business meetings/appointments be effective. During one of the sessions, we had the opportunity to put into practice what we learnt. I previously had a couple of customers that I could not lock down for an appointment, however, with my new skillset I was able to call them and close the call with confirmed appointments, which by the way has resulted in a new customer! I now use this method whenever I get “im too busy”. Genuinely learnt very useful methods and techniques and would highly recommend to see for yourselves.

Gurm Gill – InXpress

After years in sales, I still learned a ton

“Anthony put one of the best phone sales and appointment making trainings I have ever attended! After years of sales and sales trainings, I learned a ton and have already implemented new techniques!”

Ken BrockBank – InXpress Brand Ambassador

Small changes. A real difference.

“Anthony’s training was packed with practical, easy-to-apply techniques that have made a real difference to how we handle calls. The concepts of ‘Permission to Speak’ and ‘Take Final Responsibility’ stood out as game-changers—helping us structure conversations more effectively, build rapport quickly, and take clear ownership of follow-ups.

The team now feels more confident and consistent in their approach, with many already seeing positive results from small but powerful changes. Tools like using testimonials, setting clear next steps, and refining how we open calls have been especially valuable.

Anthony’s real-world examples made the training relatable and immediately actionable. Highly recommended for anyone looking to improve their phone skills and client conversations.”

ARC – Racing & Leisure group

Even the toughest crowd was won over

My clients conference can be a tough crowd when it comes to accepting outside speakers. But, I shouldn’t have worried. As I surveyed the audience of self-employed Mobile DJs, I saw even the most reluctant of our group taking lots of notes and laughing uproariously. The response to Anthony’s high-energy presentation was better than we could have ever hoped for. He tailored his keynote and workshops so specifically to this very specialised crowd, you wouldnt have known that he wasn’t a Mobile DJ himself! Each and every comment about Anthony’s keynote was enthusiastically positive. The tools Anthony taught our delegates are already producing dividends in the form of increased sales and customer satisfaction. We look forward to working with Anthony again in the near future.

 Sara Walker – Pro Mobile Marketing & Events Manager

One of the highest rated speakers on the day

The British Promotional Merchandising Association runs a series of Education Days, with the purpose of informing BPMA members of any industry changes and trends, and offering expert advice to help them grow their businesses. We invited Anthony ‘The Telephone Assassin’ to speak at our recent event and he was hugely popular with both our members, and staff alike. Having hosted a lot of events such as this, the BPMA were hugely impressed with his presentation, his refreshing approach to the subject matter which Everyone could relate to (out of the 100 attendees not one person rated Anthony below 4 out of 5)…but we also loved his professionalism. Anthony arrived first thing in the morning and didn’t leave until the late afternoon, spending lots of time engaging with our members in a hugely positive way. One of the highest rated speakers on the day, we would recommend Anthony with a 5 star review to any event holder looking for high-energy, humour and real professionalism.

The BPMA — British Promotional Merchandise Association

Guaranteed to add value

“Professional, engaging & humorous! An effective versatile speaker who consistently receives excellent feedback for his in person keynote, workshop, breakout, virtual or recorded experiences. Guaranteed to add value to your business, team and/or event. Anthony is a pleasure to work with and we are delighted he is an Ambassador for the National Sales Conference.”

Steve Lindsey – National Sales Conference

They are closing more sales

Fancy providing training that will leave a smile on your employees’ faces and actually improve your sales and service performance? You need look no further. What to say about Anthony? Simply the best trainer I have ever had the pleasure to work with. What sets Anthony apart is his generosity of time, proactive and constant follow-up and genial approach. Anthony and I have been in touch for around 9 months and since then he has visited us in Ireland to deliver a masterclass and conducted several follow up sessions. Every participant comes away with a renewed confidence, safe in the knowledge that they can contact Anthony to get advice in the future.

The bottom line is that they are closing more sales, providing better service and generating quality leads because Anthony’s approach works. This is not “just another training session”, and no matter what your business type or workforce size Anthony should be your secret weapon.

Imogen Gold – Top Oil

Even the expert picked up something new

I am considered to be a cold calling expert, training and coaching our new starts on how to engage, build rapport and handle rebuttals. After attending Anthony’s seminar/coaching session I was pleasantly surprised at the approach that he adopted.

All about building rapport and telephone etiquette, i have already given my staff a little crash course on the techniques I picked up from his talk and already I can see the positivity and energy in the office increase with a fresh outlook to picking up that phone. Highly recommend his course to anyone who is using the phone, sales or customer service related. Here is to more calls and making them count!

APSO (South Africa)

Attendee – Jeron van den Elshout – Recruitment Team Leader

Bringing sales and marketing together

It was great to participate from a marketing viewpoint, and it was really wonderful how Anthony encouraged the vital connection between sales and marketing. He tailored our training session to the team, and I love that he followed up with us after the training to ensure everyone was staying on track. It has been great for me to be able to use some of Anthony’s techniques in order to hold the team accountable, and I can see how these have helped with confidence on the calls and already showing results.

Kaytie Duffield – Stronghold Marketing Manager

From training room to real conversations

Focusing less on “selling” and more on helping customers to buy. The team particularly valued the guidance around asking better questions, building rapport, being diplomatic and adapting the approach depending on the customer and situation.

The Q cards were particularly well received and are being used as a useful reference during calls. Having the cards readily available was seen as a practical way of helping the team implement the techniques from the session.

– Peter John Interiors