From Telephone Assassin to The Conversation Architect
Anthony’s ideas didn’t start in a keynote presentation.
They developed through years of having the conversations himself.
Long before professional speaking became such a significant part of his work, Anthony worked as an outsourced sales and marketing manager for multiple businesses at the same time. He had to generate opportunities, get through gatekeepers, develop relationships and get people talking.
His unusual ability to get through barriers and open doors eventually earned him the nickname The Telephone Assassin.
But the more Anthony studied and taught those conversations, the clearer something became.
The telephone wasn’t really the interesting bit. The conversation was.
Why does one approach make somebody defensive while another gets them talking? Why do people trust one person and resist another? What creates confidence? What makes somebody comfortable taking a next step? And why do organisations leave so many important conversations entirely to chance?
Those questions eventually led to Anthony’s work in Conversation Architecture — helping people understand and design the conditions for better conversations rather than scripting exactly what somebody should say.
Today, as The Conversation Architect, Anthony applies those principles across sales, customer experience, leadership and business.
The mission behind it is surprisingly simple:
Improve the conversations happening in business — and see what else starts to improve as a result.